At Rare Originals, we build market-specific release strategies rooted in cultural context, real listening behavior, and long-term career thinking.
Our work sits at the intersection of editorial insight, artist storytelling, and sustainable growth. The team brings years of experience from inside streaming platforms, indie labels, and majors.
Rare Originals operates globally, with a particular strength in understanding how music moves between markets.
Songs don’t travel randomly. They move through editorial ecosystems, local scenes, cultural moments, and audience behavior patterns.
We pay attention to how those patterns unfold, and how timing and narrative shape the way music finds its audience.
Rare Originals was founded by Mandy Tamm, a former Spotify editor who spent seven years shaping some of the platform's most influential playlists — including Today's Top Hits, Pop Rising, and the EQUAL artist program. She started on the editorial team in Berlin before joining the Global Hits team in Los Angeles, where she worked across markets and genres to break artists at scale.
Now she works on the other side of the pitch, helping emerging artists and independent labels navigate the streaming landscape with the same strategic thinking that used to happen inside the building.